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Ubisoft's 'Digital Shadow' Marketing Stunt Is Really Creepy "You are not a person," Ubisoft wants to remind us, by way of its marketing campaign for Watch Dogs. "You are a data cluster." That's the basis behind its most recent "Digital Shadow" Facebook app, which aims to skip the hacking part and just draw as accurate a picture of your life as possible based on your Facebook information. The results, depending on how much you use Facebook, can be sort of creepy.
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